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Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.

However,a lot has changed since Facebook first entered the marketing scene a lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source 
Facebook marketing is the practice of promoting a brand and maintaining its presence on FacebookFacebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts