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Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the posta

Email Marketing Strategies

Effective email marketing takes effort. Here are a few strategies for making the most of your email marketing campaigns.

Build Your Own List

All you're going to do by sending an unsolicited email is turn off most of the people you were hoping to turn into customers. Whether through your website, in your store, or at an event, make it clear when customers are opting in to receiving your emails.

Follow the Law

Email marketers must adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails.4

Mix Up Your Messages

Don't just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights they can value. Share information that lets them know more about you and your company.

Respect Your Subscribers

Treat well your list. Remember that the people you're communicating with have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even evangelists for your brand, then make them feel special.